Lincoln Personalisation Studio
  • China

A new kind of car configurator

Creation of an interactive sales tool that allows customers to customise their car, using options that are readily available in the dealership thanks to the integration of various APIs (inventory system, accessories, etc.)

Interactivity was done using a touch screen to interact with the interface and an NFC reader to apply physical swatches to customise the car, displaying a 3D model of the vehicle on a large video wall placed in front of the interactive table.

Solution has been deployed in over 50 dealerships in China.

PROJECT INFORMATION
  • CLIENT

    Lincoln

  • YEAR

    2014

  • PROJECT TYPE

    Retail Experience

Responsibilities

  • Project Scoping
  • Budgeting
  • Timeline Management
  • Resources Allocation
  • Team Management
  • Client Communication
  • Architect & General Contractor Communication
  • Technical Drawings Review
  • Technology Definition
  • Support
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MikeHK84

Location

Shanghai, China

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